We have all been there; you just hit publish on a blog post, and expect to have lots of shares, page views, and good comments. However, pure silence follows! While blogging for towing services in Charleston, I learned a lot about what it takes to write viral content that sells and spreads. Using social media and content to market your business is not a new concept. This means doing the bare minimum will not get you results unless you go over the board to deliver more than what everyone else is doing. It will take more than just publishing content if you want to stand out among your target and above your competitors.
To prepare you for success from the onset, here are simple ways to go about creating content that spreads out naturally.
Do not try something new
There is no reason for you to reinvent the wheel. You already have content that will get a lot of shares, next is to strategize how to get these shares, and not to reinvent the wheel. You need to review your analytics and look for those posts that are generating most views, leads, and shares to determine how you can replicate that success. You can use web analytics to identify the sweet spots of your blog. Next, create an editorial calendar with topics that will help you replicate that past success.
In content marketing, there is a strong relationship between going vital and emotions. Your content will be able to market itself if it provokes a strong emotional reaction with your audience. After they have consumed your content, they will feel like they have to share it with others, so that their friends get the chance to feel the same way.
Nail your headlines
You can increase the likelihood of someone clicking your content by the way you write and structure your headlines. A great headline should be attention-grabbing and intriguing. No matter the subject of your content, always ensure you write great headlines that can capture the attention of your audience. A great headline should be useful, ultra-specific, unique, and urgent. Ensure you incorporate all these four aspects in all your headlines and watch your click rate rise.
Show, and don’t tell
Today’s social media has a huge reward for visual content. Visuals should be a major element of your content marketing strategy. Visuals have also been shown to increase shares and engagement. You can write unique blogs coupled with great graphic design, video content as well as branding. You then use your social channels to share all your content. Doing so will help in increasing conversation and will offer you a better chance to engage with your audience in a good way.
Enable your blog to market itself
Lastly, you should enable your blog to market your content. When more social media referral traffic comes to your site, it means more visitors are arriving through that content for the very first time. However, these new visitors have a high likelihood of not knowing about your business. You need to capture their interest the first time they land on your site and ensure you get their trust.