How to Write a Simple Business Proposal

You have started a new tow truck reston va business and you are working to build up your customer base. However, you are wondering how to reach out to prospects who might benefit from your products and services. A business proposal acts to bridge the gap that might exist between you and your potential clients. It works to outline your value proposition and acts as the primary purpose to persuade a company or an organization to do business with you. But before we can get deep into the process of creating a business, let’s understand some key terms.

 What is a business proposal? 

A business proposal is a formal document that is created by a company and provided to a prospect to secure a business agreement. There is a common misconception that business proposals are business plans – that is not the case. The sole aim of a proposal is to sell a product or service rather than the business itself. Instead of assisting your search for investors to fund your business, a proposal will aim to seek new customers. When it comes to business proposals, they are of different types. We have an unsolicited business proposal where you approach a potential customer with a proposal even if they don’t request one. We also have solicited business proposals where a proposal is requested by a prospective client.

 When looking forward to writing a proposal, here are some key things you need to consider.

 Begin with a title page

 Before writing your business proposal, you must understand the business you are writing a proposal for. You need to have a keen understanding of what you are proposing. It can also be helpful to have an initial call or meeting with a new client to ensure you fully understand the problem you are trying to solve as well as objectives. Start with a title page and use the title page to introduce yourself and your business. Be sure to include your name, your company name, the date you submitted the proposal, and the name of the clients you are submitting the proposal to.

 Table of contents

A table of contents will let your potential clients know what will be covered in the business proposal. If you will be sending your proposal electronically, you need to include a clickable table of contents that can jump to different sections of your proposal for ease of navigation. Your table of contents should be simple and basic. Ensure it includes an executive summary, overview, recommended services, any qualifications, pricing, and all terms and conditions you want to work with your prospects.

 Executive summary 

The executive summary details why you are sending the proposal and why your solution should be deemed the best for your prospective client. Just as same as a value proposition, it outlines the benefits of your company’s products and services and how they can offer a solution to the problems your clients might be facing. After they have read your executive summary, even if they don’t read the full proposal, the prospect will have a clear idea of how you can help them with the proposals you are giving out.

How to Define a Customer Experience Strategy

Your carpet cleaning boss wants you to retain more. Your coworkers want you to do more and your customers want you to care more; it’s a demanding world! So with all these demands before you, what is your game plan? At its core, customer experience strategy serves as a framework you can use to ensure there is a quality when demand for quality doesn’t seem to be letting up.

What is Customer Experience Strategy?

Customer experience refers to the cumulative sum of every interaction a customer has with your business, both pre and post-sale. The customer experience strategy defines the actionable plans you put in place to deliver a positive and meaningful experience across all interactions. A successful customer experience strategy should take into account several important factors that include at least the following;


– Competitive insight

– Consumer Research

– Marketplace data

– Mission and vision

When defining customer experience strategy, you need to ensure you incorporate all departments and not just the ones that face customer roles. When you incorporate feedback and insights across the company, you will always find it easier to align your organization around the intended goals while improving customer experience and relationships.


Customer Experience Design

Customer experience design defines the process of designing products and services with customer or user experience in mind. This design is centered on building and improving products to meet customer expectations and demands and make it easy and intuitive to solve their problems.

There are basic elements that form an excellent customer experience.

Review your customer service strategy

The first step in creating a customer service strategy involves reviewing the current approach you have in your customer support. The main goal here is to determine what’s working well for your business and what’s not working. Review your current strategy to create a customer journey map. The journey map will outline all interactions between a customer and your business.

Train your customer service staff

Once you have a clear idea of where you need to improve, the next step is to share that information with your team and training your staff on any new protocol they need to incorporate going forward. Ensure you make them understand why they need to make those changes. Making them understand will help in reducing pushback against new policies in the future. It will never be fun knowing your team is falling short of expectations when other departments are meeting their numbers.


Determine and Solve Your Customer Needs

There are basic things that any customer will expect from your business. Different customers will have varying needs will change from time to time. Make it imperative to provide a speedy response to your customers and have their issues sorted within the shortest time. All customer needs to be sorted within the shortest time possible. You need to understand all customer problems, both anticipated and unexpected. Create customer success teams that are experts at handling all customer issues. The key to having happy and returning customers is meeting and exceeding their expectations.

Tips for Creating Content That Spreads Naturally


We have all been there; you just hit publish on a blog post, and expect to have lots of shares, page views, and good comments. However, pure silence follows! While blogging for towing services in Charleston, I learned a lot about what it takes to write viral content that sells and spreads. Using social media and content to market your business is not a new concept. This means doing the bare minimum will not get you results unless you go over the board to deliver more than what everyone else is doing. It will take more than just publishing content if you want to stand out among your target and above your competitors.

To prepare you for success from the onset, here are simple ways to go about creating content that spreads out naturally.

Do not try something new

There is no reason for you to reinvent the wheel. You already have content that will get a lot of shares, next is to strategize how to get these shares, and not to reinvent the wheel. You need to review your analytics and look for those posts that are generating most views, leads, and shares to determine how you can replicate that success. You can use web analytics to identify the sweet spots of your blog. Next, create an editorial calendar with topics that will help you replicate that past success.

Offer surprises

In content marketing, there is a strong relationship between going vital and emotions. Your content will be able to market itself if it provokes a strong emotional reaction with your audience. After they have consumed your content, they will feel like they have to share it with others, so that their friends get the chance to feel the same way.

Nail your headlines

You can increase the likelihood of someone clicking your content by the way you write and structure your headlines. A great headline should be attention-grabbing and intriguing. No matter the subject of your content, always ensure you write great headlines that can capture the attention of your audience. A great headline should be useful, ultra-specific, unique, and urgent. Ensure you incorporate all these four aspects in all your headlines and watch your click rate rise.

Show, and don’t tell

Today’s social media has a huge reward for visual content. Visuals should be a major element of your content marketing strategy. Visuals have also been shown to increase shares and engagement. You can write unique blogs coupled with great graphic design, video content as well as branding. You then use your social channels to share all your content. Doing so will help in increasing conversation and will offer you a better chance to engage with your audience in a good way.

Enable your blog to market itself

Lastly, you should enable your blog to market your content. When more social media referral traffic comes to your site, it means more visitors are arriving through that content for the very first time. However, these new visitors have a high likelihood of not knowing about your business. You need to capture their interest the first time they land on your site and ensure you get their trust.

Tips for Building a Successful pre-sales strategy

Before you can start building any product, you need to have confidence that there is a ready market for it. When you launch, you need to start generating sales. A strong sales pipeline will be depended on business managers allocating the right resources to the right places and at the right time.

Businesses such as have mastered the art of creating a robust pre-sales process to boost sales.

While sales normally get the attention for closing deals, a good pre-sales process is important in ensuring the success of the overall sales goals. Pre-selling a product is meant to ensure the pump is already set before you can even start building the product.

Why presell a product?

There are many factors businesses should consider preselling a product. You need to have validation before you can build. With preselling, you will receive validation of the market demand and the viability of your pricing model. You will gain vital knowledge to help you in avoiding the expense and time for building a product that doesn’t meet the demands of the market.

Get Initial feedback

The first step to successful preselling is getting as much information as you can about the prospective user value. Get your idea out there and request feedback from your current customer. It is very important to determine if there is a demand for what you want to introduce to the market. Identify your target market for your idea or products and learn from their feedback.

Build a vision

When you get feedback from customers about your product idea, you will refine your products to reflect on the expectations of your customers. You can add details about what you want to create and determine the best way to share your vision with prospects and potential customers. Even if you don’t have a final product, you can share your mockup and prototype with others so that you can have a feel of your vision. Begin by mapping up your plan and consider how many potential customers are willing to purchase your product.

Create a sales page

Now that you have created something you can share with your customers, you will need to have a vehicle for driving presale traffic. There are a couple of elements you should include. Identify your potential users, their pain points, and how you can help them. On your website, have a brief heading and subheading that addresses that concern. Share what you are offering and be as clear and brief as possible. If possible, provide an overview of your products and visuals.

Launch your product presale

Once you have set up your website, you should be ready to launch your product. reach out to your email list and all those who will be thrilled with what you are offering. As people in your network to share your sales page with others interested. Also when launching the product presale, ensure you also collect feedback. Thank all those who have participated in the launch and give them an update on what to expect.

Dangers of Sugar and Junk Foods

Junk food is any type of food that is full of calories and deficient of nutrients.  Junk and fast foods are on the rise due to the ease of preparing them, as well as the low price tag associated with them. On the other end, sugar has a devastating effect on your body. When you take sugar, you spike up your insulin levels, slow metabolism and create a lot of damage to your body. Though we may feel the need to take sugar and carbs, especially when doing intense jobs such as working in or participating in intense sporting activities, there are many healthier alternatives we can subject our bodies to and achieve the best in our metabolism.

Here are a few of the side effects of taking sugar and junk foods in our bodies.

Continue reading “Dangers of Sugar and Junk Foods”

How to Stick with a Plan Effectively

visualizeWe always start any new project with the best intention in mind. However, it is easy to lose traction and control of our plans. Life can get in the way and we lose the motivation to work towards meeting our goals. Slowly and eventually, we land back to the floor. In whatever you want to achieve, be it a small goal or a complex one, careful planning and discipline are very important and these two may be the reasons behind your success or failure.

There are small changes and thing you can do to your life, to set yourself on route to success. Let’s see what can be done;


You need to visualize yourself achieving a certain goal. Big goals can be a bit overwhelming especially if they require actual lifestyle changes. The good thing about adopting certain changes in your life is that you will feel radically different in a very good way. Whenever you feel your motivation is going low, visualize your goals and ask yourself why you started in the first place.

Do it now

Procrastination is a killer of dreams. You need to weigh on your plan now and not later. It can be tempting to skip a morning workout in admiration of sleeping for a few more hours but in the end, your motivation to work out the next day will significantly dip. You need a high level of commitment and discipline to achieve your goals. You need to rely on pure willpower to do something and try to figure out how the long-term happiness you will gain.

Be accountable

You need to be accountable to yourself for the actions and decisions you make about your life. Additionally, you can try talking to a friend about the things you want to achieve and let them keep you on track to achieving these things. It can be very important to feel accountable to someone else other than yourself. You can try to create the same accountability and motivation among groups. You can join a membership club where you all work towards motivating each other.

Make it smaller


There is no need to create so big goals that are going to make you struggle to achieve them. You can break down a large project into smaller parts and try to conquer each part step by step. Instead of looking for a big motivation to meet your big goals, work on small lifestyle changes that can bring the best out of you. Work on eliminating all the vices that hinder you from achieving your goals.


It can be extremely hard to meet your goals if you are in the wrong environment. You need to surround yourself with success to meet success. Surround yourself with people who question your decisions and actions and make you feel the change when you do not do things the right way. If you surround yourself with people full of negativity, nothing positive will come out from the whole process. If you surround yourself with people who make you spend money lavishly and have no accountability towards your plans, then count success as something that will not happen to you. Surround yourself with people who push you to achieve the best version of yourself.

How to Lose Weight Fast and Effectively

sugarThere are endless supplements, diets and meal replacement plans that claim to ensure a rapid weight loss. However, most of these methods lack any scientific evidence. However, there are scientifically backed strategies that can have an impact on your weight management plan. These strategies include keeping track of your calorie intake, exercising, intermittent fasting and reducing the number of carbohydrates in your diet.

Let us look at these strategies in details

Cutting back on sugar and carbs

The most important part of your weight reduction plan is to cut back on sugars and carbs. When you cut down on sugars and carbs, your hunger levels go down because of reduced insulin spikes. This means you end up eating very few calories. Instead of your body burning energy stored in glucose, it will turn to burn fat in a process known as ketosis.  This means if you cut on carbs, your body will have lower insulin levels. This causes your kidney to shed off extra sodium and water in your body. This is the reason you will notice a reduction in bloating and water weight. When you cut back on sugars and carbs, you will notice up to 10 pounds shed off in the first week of your diet plan.

Change your diet

dietYour diet should be composed of fats, proteins, and vegetables. When you have your meals including these three vital elements, it will automatically bring up your carb intake to the recommended levels of between 20 and 50 grams. You will get these carbs majorly from vegetables. Good protein sources include beef, pork, lamb, chicken, trout, salmon, shrimp, and whole eggs. Some of the best low carb vegetables include broccoli, cauliflower, spinach, tomatoes, kales, cabbages, lettuce, and cucumbers among others. Best fat sources include olive oil, avocado oil, coconut oil, and butter.  You should only try to eat when you are hungry and do not exceed three meals a day.

Lift weights

You should try to lift weights at least 3 times per week. Combines with exercising, it can be greater to trigger your human growth hormone. The best option when it comes to exercise is to go to the gym about 3 to 4 times per week. Do some warm-up exercises and lift some weights. If you are a newbie to the gym, you may ask a trainer for help. When you lift the weight, you will burn a lot of calories and this will aid in preventing your metabolism from slowing down. A slow metabolism is a common side effect during the process of losing weight. Studies also show that you will stand to gain some pounds of muscle while losing weight. If you don’t like lifting weight, then doing some cardio exercises can be great for you.

You can take a day per week where you eat carbs, preferably on Saturday. It is very important you stick to healthy carbs such as quinoa, rice, sweet potatoes, and fruits. You only need one higher carb day and no more. If you start doing carbs more than once per week, you will ruin your weight loss plan.





Introduction to Ketosis and Ketogenic Diet

ketogenic dietA keto diet is one that is very low in carbs, a diet which turns your body into a fat burning machine. Keto diet comes from that fact that when you deprive the body carbs, it produces small fuel molecules known as ketones, which act as alternative fuel to the body. The body uses ketones when blood sugar is in short supply. Ketones are fuel sources which are produced when you eat very low carbs with a moderate amount of proteins. Normally, the body uses carbs and quickly breaks them down into blood sugar.

Ketones are produced in the liver from fats and they are used to fuel the body including sustaining the working of the brain. The brain is a very hungry organ that consumes a lot of energy during the day. It can’t run on fats only as it needs glucose or ketones.


Ketogenic Diet

Once you are on a ketogenic diet, the entire body switches the utilization its fuel supply and runs totally on fat. This triggers insulin levels to become very low and a fat burning process dramatically increases. This means that your body can easily access fat stores and burn them off. This technique can be very great if you are trying to lose weight. Being on a ketogenic diet comes with other benefits such as feeling less hungry and keeping you highly alert and focused.

While you are on a ketogenic diet, there are things you can eat and those you should avoid. Natural oils such as butter, olive oil and sunflower oil are a great source as they have zero carbs. Fish and seafood are an excellent source of protein and keto diet. Meat is also an excellent addition. Eggs are also good. Cheese and veggies make a great addition too. The most important thing is to try to keep carbs intake below 50 grams, optimally below 20 grams.


What to Avoid

ketoWhile on a keto diet, you should try to avoid foods that have a lot of sugar and starch. This includes foods such as bread, rice, pasta, rice, and potatoes. You should also avoid bananas, potatoes, bread, donuts, chocolate bars, soda, and candy.  When it comes to drinks, you need to stick to water, coffee, tea and some low instances of red wine.

There are a lot of benefits of doing keto diet from weight loss, to increased energy levels and therapeutic benefits. With a keto diet, you can also control your blood sugar, have an increased mental focus, increased energy, controlled blood sugar and cholesterol and well as avoidance of insulin resistance.